Interactive Services Marketing

Type

Book

Authors

Raymond P. Fisk

Stephen J. Grove

Joby John

ISBN 10

0618641807

ISBN 13

9780618641802

Tags

Marketing

Description

Interactive Services Marketing covers the essentials of services marketing--with particular emphasis on the theater model and the impact of technology. The text features a dynamic approach to human interactions--both in face-to-face communication and in connections through technology. The Third Edition focuses on interactions in service environments. The concise text is fully supported by a robust web site, enabling instructors to reinforce the emphasis on technology and allowing students to interact with both the printed text and online material. Pedagogical tools include chapter-opening vignettes, margin notes, end-of-chapter summaries and conclusions, exercises, and Internet activities. - from Amzon

Number of Copies