Marketing Research (7th Edition)

Type

Book

Authors

Alvin C. Burns

Ronald F. Bush

ISBN 10

0133074676

ISBN 13

9780133074673

Tags

Research, Marketing

Description

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. - from Amzon

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