Marketing Research (7th Edition)

Type
Book
ISBN 10
0133074676 
ISBN 13
9780133074673 
Category
Marketing  [ Browse Items ]
Edition
Publication Year
2013 
Publisher
Pages
496 
Abstract
 
Description
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts. - from Amzon 
Biblio Notes
 
Number of Copies

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.