Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Type
Book
Authors
ISBN 10
0230340334 
ISBN 13
9780230340336 
Category
Unknown  [ Browse Items ]
Edition
2nd ed. 2012 
Publication Year
2012 
Publisher
Pages
260 
Abstract
 
Description
Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create marketing plans and people who review them. The book provides simple, clear frameworks that are easy to apply, and highlights why marketing plans matter, where they go wrong and how to create a powerful plan that will help build a strong, profitable business. - from Amzon 
Biblio Notes
 
Number of Copies

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