Ongoing Crisis Communication: Planning, Managing, and Responding

Type
Book
Authors
ISBN 10
141298310X 
ISBN 13
9781412983105 
Category
Communication  [ Browse Items ]
Edition
Third 
Publication Year
2011 
Pages
248 
Abstract
 
Description
Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management―pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. - from Amzon 
Biblio Notes
 
Number of Copies

REVIEWS (0) -

No reviews posted yet.

WRITE A REVIEW

Please login to write a review.