Ongoing Crisis Communication: Planning, Managing, and Responding

Type

Book

Authors

Timothy Coombs

ISBN 10

141298310X

ISBN 13

9781412983105

Tags

Decision-Making & Problem Solving, Public Relations, Communication, Clinical Psychology, Communication & Media Studies, Business & Finance, Communications

Description

Crisis communication is the lifeblood of crisis management: When communication is ineffective, so is the crisis management effort. Emphasizing the role of communication, W. Timothy Coombs uses a three-staged approach to crisis management―pre-crisis, crisis, and postcrisis. He reviews the latest research, explains how crisis communication can prevent or reduce the threats of a crisis, and provides guidelines for how best to act and react in an emergency situation. - from Amzon

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