Essentials of Strategic Management: The Quest for Competitive Advantage

Type
Book
ISBN 10
0078112893 
ISBN 13
9780078112898 
Category
Business  [ Browse Items ]
Edition
Publication Year
2014 
Publisher
Pages
496 
Abstract
 
Description
NOTE: This book DOES NOT include an access codeEssentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. - from Amzon 
Biblio Notes
 
Number of Copies

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