Essentials of Strategic Management: The Quest for Competitive Advantage

Type

Book

Authors

John Gamble

Jr., Arthur Thompson

Margaret Peteraf

ISBN 10

0078112893

ISBN 13

9780078112898

Tags

Management, Systems & Planning, Strategy & Competition, Strategic Planning

Description

NOTE: This book DOES NOT include an access codeEssentials of Strategic Management presents a conceptually strong treatment of strategic management principles and analytic approaches that features straight-to-the-point discussions, timely examples, and a writing style that captures the interest of students. The Fourth Edition of Essentials of Strategic Management is very much in step with the best academic thinking and contemporary management practice. The chapter content continues to be solidly main-stream and balanced, mirroring both the penetrating insight of academic thought and the pragmatism of real-world strategic management. The text serves as the theoretical foundation of a teaching approach incorporating a business strategy simulation. - from Amzon

Number of Copies