Loose Leaf for Marketing

Type
Book
ISBN 10
1260157725 
ISBN 13
9781260157727 
Category
Unknown  [ Browse Items ]
Edition
14 
Publication Year
2018 
Publisher
Pages
1568 
Tags
Abstract
 
Description
Marketing, 14th Edition is the most robust principles of marketing solution available, meeting the needs of a wide range of faculty. Marketing focuses on decision making through extended examples, cases, and videos involving real people making real marketing decisions. Their decades of combined experience in the higher education classroom continue to inform the authors' innovative pedagogical approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid descriptions of businesses, marketing professionals, and entrepreneurs, in cases, exercises, and testimonials that help students personalize marketing and identify possible career interests. Powerful tools like Connect, SmartBook, and the regularly updated resources at www.kerinmarketing.com make Marketing, 14th Edition the best choice for instructors seeking a rigorous, comprehensive program with balanced coverage of traditional and contemporary concepts. - from Amzon 
Biblio Notes
 
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