Marketing Management : The Big Picture

Type
Book
ISBN 10
0471756687 
ISBN 13
9780471756682 
Category
Unknown  [ Browse Items ]
Edition
Edition Unstated 
Publication Year
2019 
Publisher
Wiley 
Pages
240 
Tags
 
Abstract
 
Description
Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they?ll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run. - from Amzon 
Biblio Notes
 
Number of Copies

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