Marketing Management : The Big Picture
Type
Book
Authors
ISBN 10
0471756687
ISBN 13
9780471756682
Category
Unknown
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Publication Year
2019
Publisher
Pages
240
Description
Now in its second edition, this engaging book provides readers with a set of tools that will enable them to attack marketing problems and find innovative solutions. It presents an integrated framework that is designed to help them analyze, prioritize, and then solve these problems. With this "Big Picture" approach, they?ll gain a better understanding of how they affect and are affected by the decisions that are made. This leads to stronger, more effective marketing in the long run. - from Amzon
Number of Copies
1
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REVIEWS (1) -
Ally Middleton
I don't think this is the exact same version that they are currently using in MKTG 6000, but I was able to get all of the info I needed just fine regardless.
2 years ago