Problems and Cases in Healthcare Marketing
By Unknown Author.
Description
Cases in Health Care Marketing, 1/e by Gourville, Quelch, and Rangan is a collection of Harvard cases that concentrate on marketing within the health care sector. The book is divided into seven sections, exploring topics which include: Developing a Marketing Strategy, Developing New Products, Launching of New Products, Managing Distribution, Managing Communications, Managing the Brand, and International Marketing. - from Amzon
ISBN(s)
0072887761, 9780072887761
