Cases in Hospitality Marketing and Management
By Robert C. Lewis.
Description
This case-study text/reference in hospitality marketing and management includes: six mini-cases, which may be read quickly; 15 medium-length cases of moderate complexity; and one comprehensive case that demonstrates how the many of elements of management interrelate with marketing. Cases are divided equally between hotel and restaurant situations and include aspects of costs, human resources, organizations, financial statements, ownership relations, and franchise agreements. - from Amzon
ISBN(s)
0471508985, 9780471508984
