General Managers in Action
Description
Intended as a casebook for advanced management courses in MBA programs and executive education, this volume consists of eighteen classic case studies from a variety of international businesses--including General Electric, Gold Star, Johnson and Johnson, British Petroleum Company, and the Monsanto Company--that illuminate the major decisions of business life and provide executives with strategies for dealing with specific situations. To supplement the case studies, Aguilar discusses the critical issues faced by general managers and includes explanatory notes for each case as well as referen...
ISBN(s)
019504083X, 9780195040838
