Corporate Strategy
By Roger Bennett.
Description
Corporate StrategySecond EditionThis new edition of Corporate Strategy builds on the strengths and uniqueness of the first edition. This is the only text that provides comprehensive coverage of both rational and creative approaches to strategy. International coverage, which also marked out the first edition, has been expanded with the addition of a chapter on the global issues that affect strategy formulation.The structure of the book can be adapted for use on a variety of short, modular strategy courses and on more advanced courses. With a teaching package that includes a lecturer's m...
ISBN(s)
0312228589, 9780312228583
