This Business of Global Music Marketing: Global Strategies for Maximizing your Music's Popularity and Profits
By Tad Lathrop.
Description
Think BIG—capture the global music market.Worldwide tours, internet downloads, international album distribution–the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of™ Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distrib...
ISBN(s)
0823077888, 9780823077885
