Media Today: An Introduction to Mass Communication
By Joseph Turow.
Description
Media Today puts students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Media Today, Fourth Edition is built around four key concepts: * A media systems apporach allows students to understand the interconnected cultural, political, and economic foreces that shape media they encounter every day. * Unique insights into media trends give students an insider's perspective on how...
ISBN(s)
0415876087, 9780415876087
