Customer Relationship Development
By Unknown Author.
Description
· Based on a practical model that can be put into effect· Requires only a small initial investmentA practical guide to achieving value from customer knowledge and applying it to develop better relationships with customers, better targeting of marketing effort, and increased cross-selling. The book’s importance lies in real experience of achieving success using customer knowledge. With the perceived failure of many large-scale customer relationship management (CRM) initiatives, the principles of CRM have been difficult to achieve in the real world. CRD is aimed at providi...
ISBN(s)
0852976828, 9780852976821
