Word-Of-Mouth Marketing
By Jerry R. Wilson.
Description
Shows how to manage the ``talk factor'' in your company—spreading good news about the organization—and initiate a full-scale, word-of-mouth blitz to supplement any marketing strategy. Best of all, the techniques described here work for all organizations—big or small, professional or social, profit or non-profit. Whatever you're selling, it can help you wield the most powerful marketing tool of all. - from Amzon
ISBN(s)
0471524956, 9780471524953
