Behavioural Studies in Hospitality Management (Tourism and Hospitality Management)
By Unknown Author.
Description
This text introduces students to behavioural studies, developing an ability to understand and manage the behaviour of people in the hospitality and tourism industries. It offers an approach to behaviour which integrates sociology and psychology in both analysis and explanation, providing a foundation in the social science disciplines which underpin the subject. The book adopts an applied approach, using case studies and discussion questions, and encourages students to develop their own behavioural applications. It is suitable for students who want a broad perspective on behavioural issues, ...
ISBN(s)
0412608502, 9780412608506
