Hello Kitty: The Remarkable Story of Sanrio and the Billion Dollar Feline Phenomenon
By Unknown Author.
Description
Now in paperback, the inside story of the cartoon kitty that became a multibillion--dollar global enterprise The only business book to offer an in--depth exploration of the Hello Kitty phenomenon, Hello Kitty tells the amazing story of how the Japanese company Sanrio bucked the odds and transformed a bulbous, all--but--featureless cartoon critter into a multibillion--dollar global business powerhouse. Readers will learn how and why the Hello Kitty brand clicked with children and adults, across cultures, and how it continues to successfully compete, internationally, with Disney and Warner Br...
ISBN(s)
0470820942, 9780470820940
