The Mind of the Market: How Biology and Psychology Shape Our Economic Lives
By Unknown Author.
Description
"[A] captivating raconteur of all the greatest hits of behavioral, evolutionary and neuropsychology . . . Fascinating."―Los Angeles Times Book ReviewHow did we make the leap from ancient hunter-gatherers to modern consumers, and why do people get so emotional about financial decisions? The national bestseller The Mind of the Market uncovers the evolutionary roots of our economic behavior.Drawing on the new field of neuroeconomics, psychologist Michael Shermer investigates what brain scans reveal about bargaining, snap purchases, and establishing trust in business. He scrutinizes e...
ISBN(s)
0805089160, 9780805089165
