Global Marketing
By Svend Hollensen.
Description
A down-to-earth international / export marketing text, written specifically for the undergraduate market. Using the value chain as a starting point, the reader is introduced to the analytical frameworks suitable for the development and implementation of international marketing programmes. Instructor's Manual with CD-ROM (0-13-907429-5). - from Amzon
ISBN(s)
0132610906, 9780132610902
