The Business of Holidays
By Unknown Author.
Description
Holiday celebrations in the United States are a major force driving the nation's approximately $3 trillion retail economy. The commercial culture of holidays extends from the traditional -- decorations, costumes, and cards -- to the immaterial and ephemeral -- phone calls, airline tickets, and department store bills. Simultaneously colorful presentation and careful analysis, The Business of Holidays interprets holiday commerce and design, corporate culture, and tradition (invented and inherited). This volume consists of more than thirty-five essays arranged according to the calendar ye...
ISBN(s)
1580931502, 9781580931502
